426 Horton Social Science Center
Phone: (603) 862-3630
Fax: (603) 862-3558
Sharyn J. Potter, Ph.D., MPH, is an associate professor in the Department of Sociology and Co-Director of Prevention Innovations. She received her Ph.D. in medical sociology and an MPH in Health Policy and Management from Emory University. Dr. Potter co-leads the development, dissemination and evaluation of the Know-Your-Power® Bystander Social Marketing Campaign. The Know-Your-Power bystander Social Marketing Campaign raises awareness about the problem of sexual violence and models prosocial behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred or have the potential to occur. The campaign has received funding from a variety of agencies including the Department of Justice, Centers for Disease Control and Prevention and the UNH Parents Association. In addition to being used at the University of New Hampshire, the campaign has been adapted specifically for the University of Massachusetts at Lowell, the University of California at Merced and was adapted and piloted on a US Army Post in Europe. Images from the campaign have been used by 30 colleges and universities around the United States. She is part of a research team that has received funding from the NIJ, DOJ and CDC. For the past 25 years she has been involved in sexual violence prevention as a researcher, a member of a rape crisis center board of directors and an advocate. Dr. Potter is a member of the Public Education Committee of the New Hampshire Governor’s Commission on Domestic and Sexual Violence.