Communication Major: Business Applications Option B.A.

Communication Major: Business Applications Option B.A.

Communications Student

What is the business applications OPTION in communication?

If you enjoy connecting with other people and are considering a career in marketing, advertising or business management, our business applications option within the communication degree program will give you a head start. The program is offered in collaboration with UNH’s Peter T. Paul College of Business and Economics, allowing you to enhance your liberal arts education with professional training in your field of interest. You’ll have the opportunity to take courses in areas such as marketing, organizational behavior, leadership, advertising or retail management. An internship requirement provides hands-on learning and career preparation.

Why study business applications in communication at UNH?

In addition to the opportunity to enroll in select introductory business administration and marketing courses at Paul College, this curriculum option allows students to make connections between their major degree courses, such as advertising and social communication, public speaking and collaborative leadership, and their professional interests in digital and social media engagement, marketing solutions, entrepreneurial communication and project management. Internships through the Department of Communication allow you to connect your scholarly training with practical experience.

Potential careers

  • Advertising producer
  • Entrepreneur
  • Human resources administrator
  • Marketing specialist
  • Public relations manager
  • Retail manager

Contact

Curriculum & Requirements

The Department of Communication in collaboration with the Department of Marketing and the Department of Management in the Peter T. Paul College of Business and Economics offers a business applications option for communication students. The objective of the business applications option is to offer a select group of communication students the opportunity to augment the liberal arts focus of their major with professional training in such areas as marketing, advertising and organizational behavior. Qualified students who meet all requirements will graduate1 with a B.A. degree in communication: business applications, an achievement which will be recorded on their official transcripts.

Minimum Requirements for Option Eligibility

1. Declared communication major.

2. Completion of CMN 455 Introduction to Media Studies, CMN 456 Propaganda and Persuasion, and CMN 457 Introduction to Language and Social Interaction with a C or better.

3. Completion of at least one CMN 500-level course with a C- or better.

4. Maintain minimum in-major GPA of 2.5.

  • Student enrollment in the Business Applications Option will be contingent upon space availability.
  • Overall, total enrollment should not exceed twenty students in any given academic year.

Major Courses

Completion of all Communication major requirements.

Majors must complete ten courses (40 credits) with a 2.0 overall average in the major. The distribution of required courses for the major is as follows:

Complete the following three introductory courses: 1
CMN 455Introduction to Media Studies4
CMN 456Propaganda and Persuasion4
CMN 457Introduction to Language and Social Interaction4
Select three 500-level communication analysis courses 212
Select four upper-division courses 316
Total Credits40

Option Courses and Internship

ADMN 400Introduction to Business4
Choose two:8
Survey of Marketing
Introduction to Organizational Behavior
Topics (Leadership)
Topics in Marketing (Promotion and Advertising, Retail and Retail Management)
CMN 599Internship 14
Total Credits16

A maximum of 8 credits of independent study (CMN 795 Independent Study) may be counted toward the major. CMN 799H Honors Thesis and CMN 796 Comm-Entary Journal cannot be used to fulfill an advanced course requirement. The Discovery Program Capstone requirement may be fulfilled by completing any 700-level communication course except CMN 796 Comm-Entary Journal. CMN 795 Independent Study can only fulfill the capstone requirement with department approval and can be repeated for a maximum of 8 credits.

Transfer students must complete 20 credits of their communication coursework at UNH to complete the major satisfactorily. Exchange students may transfer no more than 10 approved credits from another institution to be applied toward completion of the communication major at UNH.

Candidates for a degree must satisfy all of the University Discovery Program requirements in addition to satisfying the requirements of each individual major program. Bachelor of arts candidates must also satisfy the foreign language proficiency requirement.

Major department courses may not be used to satisfy Discovery category requirements except in the case of a second or dual major.

Thematic Concentrations

1. Histories and Traditions in Communication

Students who pursue this concentration examine the history of thought about communication and its practices with attention to its applicability in the contemporary world. Select from:

CMN 607Persuasion in American Politics4
CMN 627Great Speakers and Speeches4
CMN 630Psychology of Communication4
CMN 696Seminar in Media Studies (topics: Crit Appr Media, Hist Surv Media)4
CMN 697Seminar in Rhetorical Study (topics: Rhet Crit Media, Controv Reas Law)4
CMN 757Public Address and the American Experience4
CMN 772Seminar in Media Theory4

2. Political Communication and Public Space

Courses in this concentration invite critical and historical inquiry into the forms and expressions of public opinion, political advocacy, and social or political reformation, maintenance, and change. Select from:

CMN 607Persuasion in American Politics4
CMN 627Great Speakers and Speeches4
CMN 634Media and Politics4
CMN 696Seminar in Media Studies (topic: Media Effects)4
CMN 697Seminar in Rhetorical Study (topics: Spec, Scand; Gend & Pub Cult; Rhet Crit Media; Controv Reason Law)4
CMN 737Principles of Rhetorical Crit4
CMN 756Rhetorics of Display4
CMN 757Public Address and the American Experience4

3. Communication, Community and Everyday Life

Courses in this concentration explore our taken-for-granted ways of being in the world and how they emerge from our routine communicative interactions with each other. Select from:

CMN 600Public Speaking as a Civic Art4
CMN 602Theories of Interpersonal Communication4
CMN 630Psychology of Communication4
CMN 696Seminar in Media Studies (topics: Yth Cult; New Media & Soc; Media & Consumer Cult; Kids, Corps & Media)4
CMN 697Seminar in Rhetorical Study (topics: Rhet Photo, Rhet Crit Med)4
CMN 698Seminar Interpersonal Studies (topics: Opens Everyday, Comm & Body, Children's Comm)4
CMN 730Family Communication4
CMN 737Principles of Rhetorical Crit4
CMN 742Dialogue and Teamwork4
CMN 756Rhetorics of Display4
CMN 760Mediation4
CMN 772Seminar in Media Theory4

4. Culture and Identities

Courses in this concentration offer a critical examination of the cultural and communicative practices that shape our sense of ourselves, our pasts, and our relationships with others. Select from:

CMN 602Theories of Interpersonal Communication4
CMN 630Psychology of Communication4
CMN 680Perspectives on Culture and Communication4
CMN 696Seminar in Media Studies (topics: Hist Surv Media; Yth Cult; New Media & Soc; Media & Consumer Cult; Crit Appr New Media; Gend & Sex Media; Kids, Corps, & Media)4
CMN 697Seminar in Rhetorical Study (topics: Spec, Scand; Gend & Pub Cult)4
CMN 698Seminar Interpersonal Studies (topics: Children's Comm, Comm & Body, Open Everyday)4
CMN 730Family Communication4
CMN 742Dialogue and Teamwork4
CMN 760Mediation4
CMN 772Seminar in Media Theory4

5. Citizenship and Advocacy

Courses in this concentration explore the language practices, interpersonal understandings, oratorical skills, and writing strategies that enable people to formulate their identities as citizens and to engage discussions directed toward public and political advocacy. Select from:

CMN 600Public Speaking as a Civic Art4
CMN 607Persuasion in American Politics4
CMN 627Great Speakers and Speeches4
CMN 634Media and Politics4
CMN 697Seminar in Rhetorical Study (topics: Gender & Pub Cult, Controv Reason Law)4
CMN 742Dialogue and Teamwork4
CMN 757Public Address and the American Experience4
CMN 760Mediation4

6. Visual Communication

Courses in this concentration demonstrate how iconography, symbolism, and representations in art, photography, motion pictures, television and digitalized forms of communication have worked to create meaning. Select from:

CMN 650Critical Perspectives on Film4
CMN 696Seminar in Media Studies (topics: Yth Cult; Kids, Corps, & Media)4
CMN 697Seminar in Rhetorical Study (topics: Spec, Scand; Rhet of Photo)4
CMN 756Rhetorics of Display4

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