Communication Major: Business Applications Option B.A.

Communications Student
Communication Major: Business Applications Option B.A.

What is business applications in communication?

If you enjoy connecting with other people and are considering a career in marketing, advertising or business management, our business applications option within the communication degree program will give you a head start. The program is offered in collaboration with UNH’s Peter T. Paul College of Business and Economics, allowing you to enhance your liberal arts education with professional training in your field of interest. You’ll have the opportunity to take courses in areas such as marketing, organizational behavior, leadership, advertising or retail management. An internship requirement provides hands-on learning and career preparation.

Why study business applications at UNH?

In addition to the opportunity to enroll in select business administration and marketing courses at Paul College, this curriculum option allows students to makes connections between their major degree courses, such as advertising and social communication, public speaking and collaborative leadership, and their professional interests in digital and social media engagement, marketing solutions, entrepreneurial communication and project management. Internships through the Department of Communication allow you to connect your scholarly training with practical experience.

Potential careers

  • Advertising producer
  • Entrepreneur
  • Human resources administrator
  • Marketing specialist
  • Public relations manager
  • Retail manager

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Curriculum & Requirements

The Department of Communication in collaboration with the Department of Marketing and the Department of Management in the Peter T. Paul College of Business and Economics offers a business applications option for communication students. The objective of the business applications option is to offer a select group of communication students the opportunity to augment the liberal arts focus of their major with professional training in such areas as marketing, advertising, and organizational behavior. Qualified students who meet all requirements will graduate1 with a B.A. degree in Communication: Business Applications, an achievement which will be recorded on their official transcripts.

Minimum Requirements for Option Eligibility

1. Declared communication major.

2. Completion of CMN 455, CMN 456, and CMN 457 with a C or better.

3. Completion of at least one CMN 500-level course with a C- or better.

4. Maintain minimum in-major GPA of 2.5.

  • Student enrollment in the Business Applications Option will be contingent upon space availability.
  • Overall, total enrollment should not exceed twenty students in any given academic year.

Major Courses

Completion of all Communication major requirements.

Option Courses and Internship

ADMN 400Introduction to Business4
Choose two:8
Survey of Marketing
Introduction to Organizational Behavior
Topics (Leadership)
Topics in Marketing (Promotion and Advertising, Retail and Retail Management)
CMN 599Internship 14
Total Credits16

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