Communication Major: Media Practices Option (B.A.)

Communication Major: Media Practices Option (B.A.)

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What is the media practices option in communication?

Whether you’re interested in radio broadcasting, videography, vlogging, documentary production, screenwriting or social media influencing, the media practices option in the communication degree program will give you the experience and hands-on training to succeed. You’ll learn about mass media and new digital media technologies, and establish a foundation in digital, film and audio media production. Then you’ll gain field experience in an area of your choosing, such as media production, digital marketing and broadcasting, through a communication internship.

Why study media practices in communication at UNH?

The media practices option is run in collaboration with the Communication Arts Department on the UNH Manchester campus, giving you direct access to state-of-the-art equipment and studio facilities. You’ll develop the interpersonal and technical skills to produce original work. Opportunities to enhance the production curriculum include courses in vlogging, multimedia communication and short documentary production; UNH CAMRA, a student and faculty group that conducts and supports research that goes beyond the written word; the digital undergraduate journal of communication, Comm-entary; and training on Adobe Creative Cloud Suite in the Communication Media Lab on the Durham campus. Internships in audio, video and digital media production allow you to connect your scholarly training with practical experience.

Potential careers

  • Audio engineer
  • Communications manager
  • Documentary filmmaker
  • Magazine editor
  • Marketing professional
  • Public relations professional
  • Radio producer
  • Social media marketer
  • Videographer
  • Writer


Andrew Sharp

Academic/Career Counselor
Phone: (603) 862-2991
Office: Communication, Horton Social Science Center Rm 101, Durham, NH 03824

Connect with us

This form is only for prospective students who are not already enrolled at UNH. If you are a current UNH student and interested in this program, please reach out to the contact on this page.

Curriculum & Requirements

The Department of Communication in collaboration with the Communication Arts Department at the UNH Manchester campus offers the media practices option. This option is designed for qualified students who want to augment their communication major at Durham with training in media production and applied media communication through courses in the Communication Arts Department at the Manchester Campus.1 Qualified students who meet all requirements will graduate with a B.A. degree in communication with a media practices option, an achievement which will be recorded on their official transcripts.

Minimum Requirements for Option Eligibility

  1. Declared Communication Major.
  2. Completion of CMN 455 Introduction to Media Studies, CMN 456 Propaganda and Persuasion, and CMN 457 Introduction to Language and Social Interaction with a C or better.
  3. Maintain minimum in-major GPA of 2.5.

Major Courses

Completion of all Communication major requirements.

Majors must complete ten courses (40 credits) with a 2.0 overall average in the major. The distribution of required courses for the major is as follows:

Complete the following three introductory courses: 1
CMN 455Introduction to Media Studies4
CMN 456Propaganda and Persuasion4
CMN 457Introduction to Language and Social Interaction4
Select three 500-level communication analysis courses 212
Select four upper-division courses 316
Total Credits40

Option Courses

Completion of two media practices courses (8 credits) in the Department of Communication Arts at Manchester campus from among the following: 18
CA 500
Media Writing
CA 502
Image and Sound
CA 512
CA 514
Fundamentals of Video Production
CA 515
Advanced Video Production
CA 517
Fundamentals of Audio Prod
CA #520
Special Topics in Applied Communication


Based on work experience at a site directly relevant to applied media practices or production for a minimum of 4 academic credits completed in one semester. Junior standing is required. 24
CMN 599

A maximum of 8 credits of independent study (CMN 795 Independent Study) may be counted toward the major. CMN 799H Honors Thesis and CMN 796 Comm-Entary Journal cannot be used to fulfill an advanced course requirement. The Discovery Program Capstone requirement may be fulfilled by completing any 700-level communication course except CMN 796 Comm-Entary Journal. CMN 795 Independent Study can only fulfill the capstone requirement with department approval and can be repeated for a maximum of 8 credits.

Transfer students must complete 20 credits of their communication coursework at UNH to complete the major satisfactorily. Exchange students may transfer no more than 10 approved credits from another institution to be applied toward completion of the communication major at UNH.

Candidates for a degree must satisfy all of the University Discovery Program requirements in addition to satisfying the requirements of each individual major program. Bachelor of arts candidates must also satisfy the foreign language proficiency requirement.

Major department courses may not be used to satisfy Discovery category requirements except in the case of a second or dual major.

1. Students will be able to describe the Communication discipline and its central questions. We expect students to be able to:

  • Explain and synthesize the history of Communication theory.
  • Articulate the differences between approaches within the discipline (media studies, language and social interaction, and rhetorical studies).
  • Identify contemporary debates within the field.
  • Distinguish Communication scholarship from other areas of study.
  • Understand the role of Communication scholarship in society.
  • Articulate the relevance of communication in civic life, including an ability to apply key concepts in the field to world events, situations, or problems.

2. Students will be able to think critically about communication processes by applying communication theories and concepts. We expect students to be able to:

  • Identify theories, perspectives, principles, and concepts relevant to the discipline.
  • Recognize academic writing, identify the work’s thesis, explain its method, assess the evidence used, and determine its significance.
  • Engage with communicative patterns, processes, problems, and practices that they encounter in their personal, professional and civic lives.
  • Acquire effective frameworks for describing, analyzing, reflecting upon, and engaging with those patterns, processes, problems, and practices.

3. Prepare students to become thoughtful and proficient communicators. We expect students to be able to:

  • Become critical consumers of messages.
  • Understand how meanings are constructed by speakers and audiences.
  • Evaluate claims and arguments, and to be able to explain how they are grounded.
  • Recognize the collaborative construction of meaning and its relation to social change.
  • Explore the ways in which various forms of communication constitute, maintain, and transform social life.
  • Formulate coherent arguments/theses, provide support for their perspectives, and communicate them clearly and logically.
  • Select creative and appropriate modalities and technologies to accomplish communicative goals.
  • Adapt messages and coordinate communication with others recognizing the diverse needs.

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