MAIN STAGE SEASON- Production Information & Marketing Form

The typical marketing package for each show is as follows:
•    Listings in Area Event Calendars (Maine, NH, Mass)
•    Poster Hanging (Dover, Portsmouth, Newmarket, Durham, Campus, potentially Somersworth/Rochester)
    o    Also, letter size posters sent to Res Life and Housing for hanging in the dorms/apts.
•    Email Blasts
    o    Included in Monthly Newsletter
    o    2.5 weeks
    o    1 week
    o    Monday of show week
    o    Opening
    o    Right before the weekend
•    Request to department to send out personal emails
    o    2.5ish weeks in advance
    o    Offer template text and access to images
•    Social Media Posts every 1-2 days (Instagram, Twitter, Facebook)
    o    These are also practicum assignments, so they are supposed to schedule daily posts ahead of time
•    Facebook Events- All scheduled at the beginning of the year. 
    o    1st Semester all live in August
    o    2nd Semester all live in January
•    Press release
    o    3 weeks advance of show
•    Dining Hall/MUB Table Tent week before show
•    Mention in the What’s On in COLA email from the Dean’s Office
•    Street Signs downtown Durham
•    MUB Tables 
    o    Day before opening
    o    Day of Opening 
•    Dover Chamber of Commerce Peek of the Week Email blasts
    o    Two Weeks, One Week, and Week of
•    Orca TV Ad
    o    Included for 2.5 weeks and through the end of show
•    Included in the Season Brochure mailed out in August
•    Large Poster in Theatre Lobby
•    Large Poster in MUB display case
•    Promotional photoshoot to send with press, emails, social, etc…
•    Dress Rehearsal photoshoot
•    Promotional Video
•    Practicum Projects-
    o    Could include but not guaranteed: windshield flyers, writing on markerboards in classroom, flash mobs, sidewalk chalk announcements