Lin Zhang

Phone: (603) 862-3790
Office: Communication, Horton Social Science Center Rm 145A, Durham, NH 03824
photo of Lin Zhang

I am an assistant professor of communication and media studies at the University of New Hampshire. I graduated from the Annenberg School for Communication and Journalism, University of Southern California, with a PhD in Communication, and MA from NYU’s Department of Media, Culture and Communication. My research revolves around the cultural economy of information capitalism as it intersects with issues of class, gender, nation, and race in an age of globalization. Currently, I am working on a book project about digital entrepreneurship and emerging labor practices and subjectivities in China as the nation restructures its economy. Tentatively titled Reinvent Yourself! (????)Entrepreneurial Labor and Hybrid Selves in China’s New Economy, the book is an ethnography of IT entrepreneurial Labor in urban, rural, and transnational China, and an analysis of the post-2008 phenomenon of individual self-reinvention amidst national and economic restructuring.

I also write about digital labor, visual culture, video games, online spoofing culture, and debates on race in cyberspace. You could find my work in the Journal of Consumer Culture, New Media and Society, International Journal of Cultural Studies, International Journal of Communication, Feminist Media Studies, Inter-Asia Cultural Studies, and China Information etc.


  • Ph.D., Communication, University of Southern California
  • M.A., Media, Culture and Communication, New York University
  • M.Phil., Communication, The Chinese University of Hong
  • B.A., English Language and Literature, Beijing Foreign Studies Univer

Research Interests

  • Digital media
  • East Asia
  • Globalization
  • Labor Economics
  • Media and cultural studies
  • Media industries
  • Visual culture

Courses Taught

  • CMN 455: Introduction to Media Studies
  • CMN 575: Research Practicum
  • CMN 696W: Sem/Global Digital Capitalism
  • CMN 772: Sem/From Pokemon to K-Pop
  • CMN 796: Comm-Entary Journal

Selected Publications

Zhang, L., & Guan, Z. (2020). The Evolution of Alibaba and the Platformization of Petty Capitalism: Contextualizing the local Platformization. Chinese Journal of Journalism and Communication, 42(2), 28.

Zhang, L. (2020). When Platform Capitalism Meets Petty Capitalism in China: Alibaba and an Integrated Approach to Platformization. INTERNATIONAL JOURNAL OF COMMUNICATION, 14, 114-134. Retrieved from

Zhang, L. (2018). The contradictions of “women’s work” in digital capitalism: a “non-Western”/Chinese perspective. Feminist Media Studies, 18(1), 147-151. doi:10.1080/14680777.2018.1407121

Zhang, L., & Frazier, T. (2017). ‘Playing the Chinese card’: Globalization and the aesthetic strategies of Chinese contemporary artists. International Journal of Cultural Studies, 20(6), 567-584. doi:10.1177/1367877915600554

Zhang, L. (2017). Fashioning the feminine self in “prosumer capitalism”: Women's work and the transnational reselling of Western luxury online. Journal of Consumer Culture, 17(2), 184-204. doi:10.1177/1469540515572239

Frazier, R. T., & Zhang, L. (2014). Ethnic identity and racial contestation in cyberspace: Deconstructing the Chineseness of Lou Jing. China Information, 28(2), 237-258. doi:10.1177/0920203x14532224

Zhang, L., & Fung, A. Y. H. (2014). Working as playing? Consumer labor, guild and the secondary industry of online gaming in China. New Media & Society, 16(1), 38-54. doi:10.1177/1461444813477077

Zhang, L., & Fung, A. (2013). The myth of “shanzhai” culture and the paradox of digital democracy in China. Inter-Asia Cultural Studies, 14(3), 401-416. doi:10.1080/14649373.2013.801608

Zhang, L. (n.d.). Third-person effect and gender in online gaming. First Monday, 18(1). doi:10.5210/fm.v18i1.4157

Zhang, L. (n.d.). Productive vs. Pathological: The Contested Space of Video Games in post-reform China (1980s-2012). International Journal of communication, 7(21). Retrieved from

Most Cited Publications